Protect your Potential. Empower your Future.
Delaware NIL Lawyer for Student-Athletes,
Families, and Institutions.
Attention, student athletes and their families!
Navigating the complexities of name, image, and likeness (NIL) laws can be overwhelming— but you don’t have to go it alone. Our NIL legal experts are here to help student-athletes and their families understand and maximize their rights while staying compliant with NCAA policies, state regulations, and institutional rules. Whether you’re negotiating deals, safeguarding your brand, or simply getting started, we’re your trusted partner every step of the way.
What is name, image, and likeness (NIL)?
NIL stands for Name, Image, and Likeness, which represent the three key elements of an individual’s personal brand. In the world of sports, NIL refers to the rights of studentathletes to profit from their name, image, and likeness through endorsements, sponsorships, appearances, and other promotional opportunities.
These rights are rooted in the legal concept of the “right of publicity, ” which protects individuals from the unauthorized use of their identity for commercial purposes. With the NCAA’s 2021 policy change, student-athletes can now monetize their NIL while maintaining their eligibility to compete. However, NIL rules vary by state, and colleges and universities often have unique policies, making expert guidance essential to navigating this new landscape. Understanding NIL is crucial for student-athletes and their families to protect their rights, maximize opportunities, and ensure compliance with regulations.
Average Total Athlete Earnings in 2024
of all student-athlete deals were in football
Average Disclosure Value in 2024
How Chip Jones Can Help You
Advising
Advising student athletes regarding entering into NIL agreements or catering a NIL strategy to tailor to a student athletes unique set of abilities
Protecting
Protecting a student’s name, image and likeness
Providing
Providing education regarding compliance with NCAA, local and state laws
Drafting
Drafting & reviewing contract agreements between athlete and sponsor
Developing
Developing financial strategy including guidance regarding taxable consequences and budget management.
Analyzing
Analyzing local laws to ensure contractual relationships do not affect eligibility.
About Chip Jones
Chip Armbruster is a Delaware NIL lawyer who guides social media influencers and college athletes and sponsor through the Name, Image, and Likeness (“NIL”) Process. Prior to attending law school and practicing law, Chip worked at various athletic departments advising student athletes, coaches, and administrators with NCAA compliance.
At Indiana University, Chip served as an academic advisor for studentathletes prior to transitioning into his role in compliance. As an advisor, Chip developed lifelong relationships with his student athletes, guiding young students through their educational journey as they balanced their athletic pursuits with academic curriculum. Numerous former student-athletes still reach out to Chip as a sounding board on life decisions, career changes, or just routine conversations to
catch up on life
In addition to his college athletic experience, for the past 15 years Chip has been a Delaware attorney. While his main focus in the practice of law does not mirror NIL, over the course of the last 5 years with the rowth of social media and new advertising strategies, he advised numerous social media influencers with review of sponsor agreements, product placement, and contract interpretation issues
Chip is licensed to practice in both Delaware and Maryland.
Testimonials
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